All posts filed under: Sales and marketing alignment

Forget CRM, say hello to the Sales Robot!

Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. Usually the outcome is not that positive for humans. But if we forget the fears of killer robots for a while, we realize that mechanical and virtual robots have already […]

Leave a comment

How to fix the funnel?

The sales funnel is dead. The funnel is leaking. Flip the funnel. You see quite a lot stories about the demise of the sales funnel. But like it or not, the funnel metaphor is here to stay. And we shouldn’t worry about that, but rather focus on the […]

Leave a comment