Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. Usually the outcome is not that positive for humans. But if we forget the fears of killer robots for a while, we realize that mechanical and virtual robots have already […]
You see lot of consultants preaching about the virtues of customer journey mapping – almost like customer journeys are the raison d’être for organizations. But should you really spend countless hours drawing paths and writing post-it notes about the possible customer interactions? A process chart by marketing […]
Marketing automation – a term you most likely have heard. And you probably have noticed that most of the marketing automation pep talk is rife with lead generation and lead nurturing. No, there’s nothing wrong with that – we’ve seen great results with lead generation initiatives. But in […]
Marketing Automation and Tinder has a lot in common – how much does your B2B marketing operations look like the process of online dating on Tinder?