Think of all those dystopian sci-fi movies where the plot revolves around robots and their sense of ethics. Usually the outcome is not that positive for humans. But if we forget the fears of killer robots for a while, we realize that mechanical and virtual robots have already […]
Author: Henri Syvänen

CMO2020 Monthly reads: April
Want to keep up with what’s new in the world of sales-driven marketing? Want to ensure you’ve read what you should be reading? We will hook you up with the latest and the greatest links to blogs, slideshare, videos and demos each month. (Want to […]

The journey is the reward – or is it?
You see lot of consultants preaching about the virtues of customer journey mapping – almost like customer journeys are the raison d’être for organizations. But should you really spend countless hours drawing paths and writing post-it notes about the possible customer interactions? A process chart by marketing […]

CMO2020 Monthly reads: March
Want to keep up with what’s new in the world of sales-driven marketing? Want to ensure you’ve read what you should be reading? We will hook you up with the latest and the greatest links to blogs, slideshare, videos and demos each month. (Want to […]

Is everyone missing the point in B2B marketing automation?
Marketing automation – a term you most likely have heard. And you probably have noticed that most of the marketing automation pep talk is rife with lead generation and lead nurturing. No, there’s nothing wrong with that – we’ve seen great results with lead generation initiatives. But in […]

CMO2020 Monthly reads: February
Want to keep up with what’s new in the world of sales-driven marketing? Want to ensure you’ve read what you should be reading? We will hook you up with the latest and the greatest links to blogs, slideshare, videos and demos each month. (Want to […]

CMO2020 Monthly reads: December
Want to keep up with what’s new in the world of sales-driven marketing? Want to ensure you’ve read what you should be reading? We will hook you up with the latest and the greatest links to blogs, slideshare, videos and demos each month. (Want to […]

Marketing Automation does for Sales what Tinder does for Dating
Marketing Automation and Tinder has a lot in common – how much does your B2B marketing operations look like the process of online dating on Tinder?

CMO2020 Monthly reads: October
Want to keep up with what’s new in the world of sales-driven marketing? Want to ensure you’ve read what you should be reading? We will hook you up with the latest and the greatest links to blogs, slideshare, videos and demos each month. (Want to […]

Is shyness damaging Finland’s economy?
Business Insider recently wrote about Finland’s shyness problem, stating that Finland needs to start advertising how great it is. This is our view too – CMO2020 was also created to tackle this shyness. But we want to address a couple of issues related to the article: […]